Summer madness has been stepped up a notch in Bangkok, Thailand this June as both holidaymakers and Thai locals around the town were met with the amazing sight of a Porsche boxster in traditional Thai taxi livery (That’s a delightful combination of mustard yellow and dirty green).
Do enjoy this 5 minute break from reality and watch both the locals and tourists gawp at this amazing sight (thank to Lady Gaga for the sound track; not too many Porsches were “Born this way” that’s for sure.)
Enjoy the show and hope to see more Taxi craziness in Koh Samui soon!
Of course, the real story is it’s just business. In this case it was Samsung’s marketing team’s idea to create a viral campaign to generate awareness for their new Smartphone – The Samsung Galaxy S2.
Still this is real marketing value – happy people, incredible word of mouth and uncountable numbers of locals and farang sharing images of their Porsche taxi via social networks and the internet. I wish more marketing budget was spent on doing original, fun campaigns like this that really deliver a lot of happiness to society.